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Ai A Game Changer For Business Model Transformation Wharton Discover how ai can unlock creativity and drive innovation. explore real world case studies and tips on how to use generative ai to enhance innovation in this short course from the agile business consortium. Through immersive projects, students learn to harness generative ai techniques to process vast datasets, identify patterns, and produce actionable business insights that drive innovation and competitive advantage in today's ai powered business landscape. Genai is enabling businesses to unlock new revenue streams. for example, companies are developing ai generated content and services that can be monetised directly. platforms offering ai generated. By presenting an archetype model, it delineates the strategic pathways through which companies evolve as they embed ai into their business modeling, underscoring ai’s significant role in crafting novel value propositions, value creation, and redefining traditional business models.
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