Forrester Cjm Platforms Landscape Q1 2024 Quadient Marketers have developed the well known customer journey in order to describe the most relevant customer touch points in a specific customer interaction or along the customer life cycle (see for example cundari 2015). in our ecosystem journey canvas we take a broader viewpoint, rather than just one specific journey. Introducing the ecosystem journey canvas as a new strategy framework to enable growth in the era of ecosystems where single customer journeys are not sufficient anymore. (platform innovation.
From Customer Journey To Ecosystem Journey Mapping Platform 1. ecosystem journey canvas to explore selected markets. 2. functional integration map to define your horizontally and vertically integrated portfolio. 3. platform value network to identify the right value propositions from your platform stakeholders (consumers, producers, partners). Journey mapping tools transform complex customer data into clear visual narratives that drive organizational alignment and action. in other words, they: enable data driven decision making by connecting customer feedback, behavioral data, and business metrics in one place. Building the customer ecosystem map. building a customer ecosystem map involves a strategic approach to visualizing the complex interactions and relationships customers have with your brand. this map serves as a representation of the customer journey, highlighting key touchpoints where customers engage with your products or services. In our field tested research with practitioners we analyzed over 200 businesses and talked to more than 450 executives to identify best practices of digital leaders. the “ecosystem journey.
From Customer Journey To Ecosystem Journey Mapping Platform Building the customer ecosystem map. building a customer ecosystem map involves a strategic approach to visualizing the complex interactions and relationships customers have with your brand. this map serves as a representation of the customer journey, highlighting key touchpoints where customers engage with your products or services. In our field tested research with practitioners we analyzed over 200 businesses and talked to more than 450 executives to identify best practices of digital leaders. the “ecosystem journey. Connect journey map data to real user experiences with powerful tools that let you see every challenge and opportunity. transform the way you test, analyze, and iterate spot trends faster. The ecosystem mapping consist in seven (7) steps: step 1 general information. goal: identify the platforms, cross modules, tools, partners, among others. outcome: create a map of connections based on the customer journey map of your buyer persona. this information will help understand the actual status of your business. step 2 product. Customer journey mapping is an invaluable tool for startups looking to understand and enhance the user experience. by visualizing the process that customers go through when interacting with a product or service, startups can gain insights into customer motivations, preferences, and pain points . Utilizing this map, your organization can begin to understand the most important factors from your customers’ perspective: where your company excels, succeeds or fails through the lens of your customers’ needs. use our cx ecosystem map to: understand the experience of different groups of customers.