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Creative Tiktok Content Ideas For Small Businesses You can participate in campaigns that let you create authentic ads — whether you're posting them on your profile, the brand’s profile or delivering them as ads. tiktok one also makes managing your campaigns easier than ever, keeping you on track and helping you get paid faster! learn more about tiktok one here. Here are the top 10 marketing strategies to help you stay ahead of the competition and achieve accurate results on tiktok: #1. set clear objectives. before diving into tiktok marketing, define your goals. clear objectives will guide your content and campaigns, whether creating brand awareness, driving website traffic, or increasing sales.