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How To Sell Anything To Anyone Learn how to sell yourself, not just your product; use psychological quirks for better results; hit the right emotional point . 6 ways on how to sell anything to anyone do your research before selling. Follow these tips to help you understand how to sell anything to anybody: 1. research your buyer. it's important to research the people you're selling to, as this can help you communicate effectively with them and lead to more sales. when you understand your customers, it's easier for you to meet their needs. In this guide, we’ll walk through simple, proven steps you can use to connect with potential buyers — online, in person, or wherever you’re selling. what is the sales process and why is it crucial? the sales process is simply the step by step journey a salesperson follows to guide a prospective customer from interest to purchase.