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On Demand Briefing Revisit Your Martech Stack Real Story Group In a fast paced, 30 minute tour, tony explored alternate approaches to evaluating your current martech stack, and provide practical advice for shaping your enterprise architecture going forward. access this briefing here. Martech stacks emerged in the early 2000s and many enterprises spent the 2010s modernizing anchor investments. but during the 2020s a convergence on customer centric engagement coupled with pandemic fueled acceleration is compelling a complete re think of how you should organize your martech stack.
On Demand Briefing Your New Martech Stack Real Story Group [on demand briefing] revisit your martech stack. Among the many considerations for a martech leader, where should personalization fit in your stack, and what lessons can you draw from others who have gone before you? watch this fast paced tour of the current state of personalization architectures and strategies. Access this fast paced recorded briefing to learn how to sort out your choices and more importantly, offer an agile approach to selecting the best fit platforms for your martech stack. access this recording here. access the slides here. What does this mean for your tech stack? in this recorded briefing, tony byrne takes us on a for a fast paced tour of how converging trends are causing major enterprises to rethink stack considerations: innovating in some areas and consolidating in others.
On Demand Briefing Why Now Is The Time To Rethink Your Martech Stack Access this fast paced recorded briefing to learn how to sort out your choices and more importantly, offer an agile approach to selecting the best fit platforms for your martech stack. access this recording here. access the slides here. What does this mean for your tech stack? in this recorded briefing, tony byrne takes us on a for a fast paced tour of how converging trends are causing major enterprises to rethink stack considerations: innovating in some areas and consolidating in others. Watch rsg founder tony byrne give a 30 minute tour of the current state of ai tech for marketing. how do the vendors stack up, what are the key use cases, and how should you think about the opportunities in front of your enterprise? you've seen the hype; now get the real story. watch the recorded briefing. At real story group (rsg) our subscribers come to us with some important and sometimes vexing questions that you likely recognize: what’s the proper scope for our stack? how will stacks change after the pandemic? how can we rationalize our stack amid manifold platform overlaps? how can we address critical integration challenges?. A truly omnichannel stack isolates a set of what real story group labels “enterprise foundation services.” these are capabilities you that you abstract away from individual engagement platforms and delivery channels, to make available across the enterprise. Join us for upcoming webinar to learn how an evolving martech stack is influencing critical choices in your campaign and outbound marketing technology strategy….
On Demand Briefing What Are The Right Ai Vendors For Your Martech Watch rsg founder tony byrne give a 30 minute tour of the current state of ai tech for marketing. how do the vendors stack up, what are the key use cases, and how should you think about the opportunities in front of your enterprise? you've seen the hype; now get the real story. watch the recorded briefing. At real story group (rsg) our subscribers come to us with some important and sometimes vexing questions that you likely recognize: what’s the proper scope for our stack? how will stacks change after the pandemic? how can we rationalize our stack amid manifold platform overlaps? how can we address critical integration challenges?. A truly omnichannel stack isolates a set of what real story group labels “enterprise foundation services.” these are capabilities you that you abstract away from individual engagement platforms and delivery channels, to make available across the enterprise. Join us for upcoming webinar to learn how an evolving martech stack is influencing critical choices in your campaign and outbound marketing technology strategy….
On Demand Briefing How To Benchmark Your Martech Effectiveness Real A truly omnichannel stack isolates a set of what real story group labels “enterprise foundation services.” these are capabilities you that you abstract away from individual engagement platforms and delivery channels, to make available across the enterprise. Join us for upcoming webinar to learn how an evolving martech stack is influencing critical choices in your campaign and outbound marketing technology strategy….